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Tuesday, January 4, 2011

Ford SYNC Now in 3 Million Vehicles

Ford has announced that its Ford SYNC connectivity system has been installed in more than 3 million vehicles.
Ford first introduced the SYNC system in the fall of 2007. Since then, the technology, which MashableMashable recently opined is changing the way we drive, has become available on all Ford and Lincoln products, save those that are largely for commercial or fleet use.
Built on the Microsoft Auto platform, Ford SYNC offers connectivity with your mobile phone, voice controlled access to your music player and more. Ford released SYNC AppLink last spring, bringing BlackBerry and AndroidAndroid app support to the SYNC ecosystem.
Last year, Ford introduced MyFord Touch, the latest generation of the platform that includes better speech recognition and the ability to act as a Wi-Fi hot spot.
Ford sent us a lot of data, highlighting the growth of SYNC, but one particular figure really stood out to us: Customers who are buying Ford vehicles are opting to purchase the SYNC package — when it is available — nearly 80% of the time for current 2011 models.
To us, that standout feature is more impressive than just hitting the 3 million mark, because an 80% attachment on new car sales indicates that consumers and car owners are seeing connected components as a must-have feature for a new vehicle.

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