Nike has announced the latest addition to its existing line of Nike+-integrated products, the Nike+ SportWatch GPS.
The watch enables runners to track their time, pace, distance, route, heart rate and calories burned with a simple three-button interface and tap screen. Users can also view their run history with data from past runs and personal records imported from Nike+, and they can set up their watch to keep lap-by-lap pace and for interval training.
It’s a great watch for those who want to take advantage of all of the features Nike+ has to offer, and access vital data while on the run, without having to carry an iPod or iPhone to do so.
“It’s a great wrist-based solution for those who want to map their runs and don’t want to run with a phone,” says Michael Hailey, the user experience lead of Nike’s digital sport division.
And because it includes a sensor that links to the Nike+ ecosystem, runners can still track their runs even when they don’t have access to GPS or are running on a treadmill.
There are also a few fun bonus features. The watch will applaud runners for breaking personal records and finishing their runs, for instance, and even give them a little nudge to hit the pavement if they haven’t logged a run in five days.
Afterwards, the watch can be plugged into a USB port on a Mac or PC to transfer their run data tonikeplus.com. Nike plans to take advantage of the influx of GPS data to help surface “cool places to run, the top routes in your area and routes your friends are running,” among other things, Hailey tells us.
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